Hey there,

You poured $$$ into ads.
Crafted the perfect landing page.
Designed a chef’s kiss popup with a juicy offer.
And boom — the new subscriber hits your list. High intent. High hopes.

You nailed the welcome flow too (because you’ve been reading our newsletters, right?).
But then… crickets.

30 days go by. Still no purchase. (From our analysis, post 30 days of a new sign up, chances of conversion are close to 0)

So, now what?

Do you just hope your regular campaigns magically reel them back in? That’s what most email marketers do.

But if you're doing that — you're seriously underutilizing one of your strongest segments.

Let’s break it down:

These folks were this 🤏 close to buying.

They visited your website, liked what they saw, and signed up to take advantage of your offer.
Something stopped them after all that effort.
And if you don’t figure out what, you’re just leaving money on the table.

The RIGHT way (aka what we do at RetainIQ):

📌 Ask them. Literally. Just. Ask.
Simple, right? But almost no one does it.

Set up a dedicated “no-purchase-after-30-days” flow that reaches out and says:
"Hey, we noticed you didn’t buy — mind sharing why?"

Here’s how we do it for our clients:

1. Embedded Survey Email + Incentive
Send a clear, casual email with one goal: Find out what stopped them.
We like to use a Typeform survey embedded in the email (works beautifully) and offer a small incentive — discount, store credit, freebie — for answering.
Bonus: Typeform records responses and tags them to user profiles = retention gold.

You can even add a Typeform integration with Klaviyo. Learn more about it here.

2. Plain Text “Founder Email”
No frills. Just a plain text email from the founder or your head of Customer Support.
Tone? Honest. Curious. Personal.
Ask them directly to hit reply and tell you why they didn’t complete the purchase.

And when they do? Actually read those replies.
This is real, actionable feedback that can shape your future flows, offers, and email strategy.

Once you know the “why”, you can fix it.

Fine-tune your welcome flow. Adjust your value prop. Maybe even tweak your product pages.

This tiny segment — “No purchase in 30 days” — is a goldmine of insights you’ve been sleeping on.

Start digging. 💰