11 ways to boost ROAS with enhanced catalog ads

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We hope you’re in excellent health!

Today, we are here to share this hidden trick about Facebook dynamic product Ads with you.

You'll agree that with the right strategies, Meta is the platform where dynamic product ads really shine. But what do you do if your dynamic product ads get lost in the social media clutter? In this newsletter, we’ll share 11 easy ways to customize your ads for more revenue. But first, we will quickly recap how dynamic product ads work.

How do Meta’s dynamic product ads work?

You can easily show the best product to each customer at the right time, all automatically. This isn’t a dream; this is how dynamic product ads work on Facebook. 

Facebook knows your customers and their preferences well. All you need to do is connect your product catalog to Facebook and create a dynamic product ad campaign. Facebook will show the most relevant products to each person and make these ads effective for different e-commerce brands.

However, there's one catch: You can’t edit DPA creatives. Or can you? Actually, you can. Most advertisers don’t know it, but they can easily customize their dynamic product ad creatives to better suit their campaigns and match their brand. So, what are the best ways to customize dynamic product ads for optimal performance? Let’s jump in.

1. Update the background of your Facebook dynamic product ads

Suppose you've spent hours perfecting your online store, ensuring every detail is just right. But when you run your dynamic product ad, the default white background doesn't match your brand's look and feel. It appears dull and uninspired. If you think this way, your audience probably does, too, and they might skip over your ad without a second thought.

Most advertisers think they can't change the background of their Facebook dynamic product ads, or they simply don’t know how. But the truth is, you absolutely can! You can customize your ad background to better fit your brand and campaign with just a few simple steps. 

This will capture your audience's attention and make your ads stand out from your competitors. It's an easy yet powerful way to strengthen your brand and make your dynamic ads more memorable.

2. Display the product price.

Price, brand name, logos, and other relevant information are often underutilized in DPAs, yet they are highly valuable to viewers. This is especially true during sales campaigns, where customers want to know what to expect before landing on your website. A stunning product image might catch a user’s eye, but without the price, they may leave disappointed when they find out the cost. 

By customizing your DPAs to include the product’s price, you align with customer expectations and attract more qualified buyers ready to purchase. And the best part? DPAs are dynamic, meaning the ad will automatically show the correct price for each product, increasing viewer attention and conversion likelihood.

3. Add sale details to your product ads.

Adding sale information to your ads not only makes your offer more attractive but also shows users they're getting a great deal without any extra thought. Make sure your ads show both the original price strike and the discount price. 

This way, your potential customers can easily see the savings. Highlighting the strike price next to the discounted one or clearly showing the percentage they can save makes your ads instantly recognizable as a SALE!

4. Enhance dynamic product ads with extra images.

Ever had a product so beautiful you wished you could show it off from every angle? Or a product with different variations that you want customers to see fully? This is where additional images in your Facebook dynamic product ads come in handy.

Using the extra images you already have in your feed, you can easily show off your product from multiple angles. Sometimes, one image isn't enough to capture the full beauty of your product. Additional photos create more desire and let customers know exactly what they're clicking on. This makes the shopping experience more engaging and helps customers feel more confident in their purchase decisions, ultimately increasing your chances of making a sale.

5. Customize your Dynamic Product Ads to align with your brand.

If you want to make your brand stand out and establish trust with your customers, adding logos or brand information to your dynamic product ads can do the trick. Including a logo is easy, especially if all your products come from a single brand, and it creates a more credible and trustworthy shopping experience for your customers.

When they see your reputable brand name or logo in your ads, they'll be more likely to trust your products and make a purchase. Not only does adding a logo or brand information establish credibility, but it also boosts brand recognition. Customers are more likely to remember and recognize your brand when they see it prominently in your ads. This helps build brand loyalty and increases the chances of repeat purchases.

6. Design dynamic ads that are relevant to your campaign

Make your dynamic product ads pop by customizing them for specific times of the year, holidays, or campaign goals! Whether it’s Black Friday, Christmas, Halloween, or any other holiday, tailoring your ad creative to a special time or event can boost performance and show customers your timely and relevant offer.

You can even tweak small design elements based on the product, like adding snowflakes for a winter sale or a sun with sunglasses for a summer sale. Whether the product is on sale, brand new, or has limited stock, customizing your dynamic product ads is a great way to grab potential customers' attention and drive more sales by leveraging urgency and FOMO.

7. Implement urgency and scarcity in dynamic product ads.

Highlighting products with limited stock is a great way to create a sense of urgency and stimulate the fear of missing out. This tactic can make viewers feel they must act immediately on your offer. It's especially effective for selling the last few pieces of an item, giving the impression that it’s a popular, high-demand product that people might miss out on if they don’t act now.

Not only does this create urgency, but it also makes your Facebook ads instantly recognizable as a great deal that won’t last long. Remember, Facebook is already showing the best-fit product to each customer—a little urgency can go a long way.

8. Highlight unique selling points.

Imagine scrolling through an endless sea of shirt ads, and they all look the same. Boring, right? But what if an ad caught your eye because you knew exactly what made it different? This is where highlighting your brand's unique selling points (USPs) comes into play.

Maybe your shirts are specifically designed for summer or made from eco-friendly materials. Whatever sets your products apart, showcase these points in your dynamic product ads to increase their perceived value. Highlighting even small details about a product's features can significantly impact ad performance, making it easier for customers to see the value. 

This approach helps you stand out from the competition and allows you to test different USPs with your Facebook dynamic product ads.

9. Incorporate social proof into your product ads.

When you see a plain ad for a product with a basic image on a white background, how does it make you feel about the offer? How much can you really trust it, especially if you’ve never heard of the brand? Now, imagine seeing that same ad but customized with social proof from other customers or experts sharing their positive experiences. Suddenly, the product feels much more credible and trustworthy.

That’s why including social proof, like product reviews, user testimonials, or Trustpilot rankings, in your Facebook dynamic product ads is a fantastic way to boost performance. It builds trust and credibility with potential customers and showcases your brand’s ability to satisfy them. Plus, it improves perceived value and helps establish your brand as a leader in the market.

10. Use frames for your dynamic product ads.

A creative solution is to add a colorful frame around your Dynamic Product Ads (DPAs), which will set your product apart while conveying your brand's core values.

For instance, an orange or brown frame can evoke a sense of luxury, a purple frame can establish trust, and a green one can create a feeling of harmony. By incorporating color theory into your design, you can craft a unique and eye-catching Dynamic Product Ad that truly stands out from the sea of white background images.

11. Include the product title, offer, and model.

The name or model of a product can be just as important as the visuals. For example, a slight difference in the name, like Nike Dunks versus Nike Air, can mean significant changes in features and price. However, in dynamic product ads, this information is often hidden in small text at the bottom, making it easy to miss.

So, why not make the product title a key part of your ad? By trying out different fonts, colors, and placements, you can make the product name or model stand out more. This not only grabs attention but also gives customers the vital information they need to make a smart choice.

Enhance Catalog Ads in Minutes

RetainIQ app makes it easy to create enhanced catalog ads and test different variations quickly to help you boost performance for your dynamic product ads and ASC campaigns. Check more details here.

Imagine making your ads 20-40% more effective on average in four simple steps. Open the RetainIQ dashboard, click “New Design,” add layers, insert the product field for "price," and hit publish. It’s that easy to enhance your ads.

The Bottom Line

Customizing your Facebook dynamic product ads with these 11 strategies helps boost your revenue and get your brand noticed. By making your ads more eye-catching and relevant, like using bold visuals, highlighting what makes your products unique, or showing customer reviews, you can attract more potential buyers and get them to take action. These tips will help you stand out in a busy marketplace and drive more sales for your business.

PS:  Can you guess what these legendary brands have all in common?

They all use enhanced catalog ads that look good and perform better by 50% in an effortless manner. RetainIQ platform helps you to unlock creative freedom for your Catalog Ads (see an example below or see more examples here.)