12 Product Ad Strategies to Maximize Your BFCM ROAS

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Hi, and welcome back to The ADvantage Newsletter – your go-to resource for mastering e-commerce ad strategies that give you an unfair advantage over the competition.

Can you feel it?

The BFCM buzz is building, and it’s time to level up your product ads for the biggest sale event of the year!

In this special edition, we’re unveiling powerful strategies to supercharge your product ads during BFCM. These tactics are designed to grab attention, create urgency, and drive conversions when it matters most.

The best part? You can seamlessly integrate dynamic features like countdowns, personalized offers, slashed sale prices, limited stock alerts, and more into your product ads—automatically!

We've helped countless brands leverage these enhancements to not only stand out but also increase their ROAS by as much as 68% during the last sale season.

Ready to make your ads work harder this Black Friday? Let’s dive in!

1. Day Countdown on Product Ads

A dynamic countdown timer adds urgency by showing exactly how much time is left before and during the sale. Shoppers are driven to take action when they know time is running out.

This feature works particularly well during BFCM, where the short time window of the sale naturally adds pressure. By consistently reminding your audience how much time they have left, you can significantly boost ad engagement and drive those last-minute conversions.

2. Automatically Turn On/Off Sale Creative

Timing is everything during sale events. By automatically turning on your sale creatives when the event starts and switching them off when it’s over, you save valuable time and ensure your ads are always relevant.

This automation eliminates the risk of running outdated ads post-sale, ensuring your customer’s experience stays smooth and professional, without any manual effort from your team.

3. Product-Specific Offers on Product Ads

Make your offers stand out by tailoring them to each product. Highlighting special offers, discounts, or bonuses directly on product images ensures that your audience knows exactly what they’re getting.

This personalization appeals to customers’ specific needs, boosting the conversion rate for individual products and making each offer irresistible. Product-specific offers are a game-changer for increasing ROAS across the board.

4. Dynamic Sale Prices on Product Ads

Shoppers love a good deal, and seeing the original price crossed out with the sale price prominently displayed reinforces the value they’re getting. Dynamic pricing automatically updates across your ads to show the most current sale prices, making it easier for customers to see the savings.

This feature ensures that your ads always reflect the most up-to-date prices and discounts, reducing friction in the customer’s journey from browsing to purchase.

5. Limited Stock Indicators on Product Ads

There’s nothing like scarcity to drive urgency. By including limited stock indicators like “Only 3 left!” or “Selling Fast!” directly on your product images, you tap into shoppers' fear of missing out (FOMO).

This simple yet effective feature plays on human psychology, motivating customers to act before it’s too late, which can dramatically increase the pace of conversions—especially during high-pressure sale events like BFCM.

6. Flash Sale Notifications on Product Ads

Flash sales are perfect for creating spikes in demand, but they require quick communication. By using dynamic ads that update in real-time, you can easily promote limited-time offers within the broader BFCM sale.

Flash sale notifications help capture immediate attention when urgency is at its peak, ensuring your audience knows exactly when a special deal is live.

7. Customizable CTAs on Product Ads

Your call-to-action (CTA) is one of the most critical elements of your ads. Changing CTAs to match different stages of your sale can have a massive impact on engagement.

Early on, use “Shop Now” to entice customers, and as the sale progresses, shift to CTAs like “Hurry, Ends Soon” or “Last Chance to Save” to build urgency.

Customizing CTAs throughout the sale ensures your messaging stays fresh and relevant, driving more clicks and conversions.

8. Countdown on specific products

A countdown timer on specific products amps up urgency for individual items, showing customers exactly how much time they have left to grab that product at a discount.

This technique is especially effective for high-demand or limited-time offers. By focusing the countdown on specific items, you not only generate urgency but also draw attention to those key products, boosting their sales.

9. Social Proof Badges on ads

Leverage the power of peer validation by adding badges like “Trending,” “Best Seller,” or “Customer Favorite” on your product ads.

These badges give shoppers the confidence that others have purchased and loved these items, making them more likely to buy.

Social proof helps reduce purchase hesitation, particularly during high-volume shopping events like BFCM, where trust is key to securing conversions.

10. Discount Badges on ads

Make your discounts impossible to miss by adding eye-catching badges directly to your product images.

Whether it’s “50% Off,” “Buy One Get One Free,” or another compelling offer, these badges grab attention and signal value right away.

This visual reinforcement makes it easy for shoppers to spot the deals and drives higher engagement and conversions during your sale event.

11. Free Shipping Indicators on product ads

Free shipping is often the tipping point that convinces a customer to make a purchase. By prominently displaying “Free Shipping” on qualifying products, you can entice shoppers to complete their order.

This feature works particularly well during BFCM, where consumers are price-conscious and looking for the best deals, making free shipping an added bonus that can increase overall sales.

12. New product launch with sales

BFCM is a great opportunity to launch new products, and what better way to promote them than by giving them the spotlight within your sale event?

By using custom messaging to highlight new arrivals, you can build excitement around fresh offerings while encouraging customers to explore your entire range. Pairing new product launches with your sales ensures you maximize visibility and sales across the board.

Curious to see what this could mean for your brand?

👉 Request a Demo and explore how RetainIQ can empower your Catalog Ads for greater impact. Your next success story could start here!