A/B Test Results: The Ad That Boosted ROAS by 37.9%

Hey there

What if a few design tweaks to your product ads could boost your ROAS by nearly 40%? That’s exactly what My Rocking Kids achieved during their Cyber Monday campaign.

My Rocking Kids is a UK-based family fashion brand celebrated for its playful, stylish, and personalized clothing. From adorable matching outfits for the whole family to standout designs for kids, the brand has captured the hearts of parents looking for fun and affordable fashion. During Cyber Monday, they were determined to take their ad strategy to new heights and truly make their mark during one of the biggest shopping days of the year.

Curious to know how a simple A/B test helped them achieve this? Let’s dive into the details of their creative experiment and uncover the strategies that delivered such extraordinary results.

The A/B Test Setup

We created two versions of catalog ads to see what would drive the most results:

1. Control (BAU):

   • Simple, non-stylized product images.

   • Basic format with no additional design elements or information.

2. Variant (Product Showcase):

   • Smart-cropped product images that emphasized the product itself.

   • Brand logo included to reinforce identity and build trust.

   • Prominent Cyber Monday sale details to create urgency.

   • Product name

   • Price and slashed price clearly displayed to highlight value.

The Variant creative aimed to combine eye-catching visuals with key sale information, ensuring customers were both informed and intrigued.

See the Creative Difference

We’ve included the control and test creatives below so you can see the transformation firsthand.

The Results

The test revealed fascinating insights:

• 📈 37.9% Higher ROAS: The Variant creative significantly outperformed the control, proving its effectiveness in driving revenue.

• 🛒 18.6% Lower CPR: My Rocking Kids saw a drop in costs per result, making their ad spend far more efficient.

• ⚡ No Change in CPM or CPC: Both creatives were equally efficient in reaching the target audience, highlighting that the difference was purely in how the audience engaged with the ad.

• 📉 13.6% Lower CTR: While fewer people clicked on the ad, those who did were far more likely to convert, driving the overall success.

Why Did It Work?

1. Enhanced Visual Appeal: Smart cropping and professional design helped the products stand out in a cluttered feed.

2. Brand Trust: Adding the logo elevated brand recognition, especially important during sale periods when competition is fierce.

3. Clear Value Proposition: Displaying slashed prices and sale details instantly communicated urgency and savings, key drivers for impulse purchases during Cyber Monday.

4. Information at a Glance: Including the product name and pricing details meant less effort for customers to understand the offer, encouraging quicker decisions.

Lessons for Your Brand:

This test proves that small yet strategic changes in ad creatives can deliver monumental results. A blend of brand consistency, clear messaging, and dynamic visuals can make your catalog ads the centerpiece of a winning performance marketing strategy.

Ready to Test Your Ads?

At RetainIQ, we make it easy for brands like My Rocking Kids to experiment, optimize, and scale their product ads. Want to see similar results for your business?

What could a creative experiment do for your campaigns? Let’s find out together!

This holiday season, don’t just run ads—run the right ads. Your next big breakthrough could be just one test away! 🤞