Applying hooks to Valentine's Day ad copy (1)

Best hooks to apply to Valentine's Day ad copy

Hey

As I pen down insights for your upcoming Valentine’s Day campaigns, I find myself transported back to the countless e-commerce experiments that have shaped my understanding of crafting compelling ad copy. Picture a realm where Americans splurged over 26 Billion Dollars on Valentine’s Day, revealing a captivating narrative beyond romantic gestures – a tale of gifting that extends to family, friends, and beyond. In the pursuit of unraveling the secrets behind the perfect Valentine’s Day hooks, my journey led me through various experiments. From leveraging social proof to invoking fear, challenging counter-narratives to igniting curiosity, each lesson learned adds a layer to the art of capturing hearts during this grand celebration. Join me as we delve into the nuances of ad copy that resonates and elevates your DTC brand in the realm of love and gifting. Let the exploration begin:

Americans spent more than 26 Billion Dollars for Valentine's Day last year, and only 52% was for their partner. The rest was for their family, friends, coworkers, and kids.

It's one of the biggest gift-giving days of the year and is a huge opportunity for DTC brands.

You should test some ads using copy and creative targeted to Valentine's Day. Here are some example ad openers using a few of our hook types: 

#1. Credibility: 12,166 boyfriends have already bought X for their partner.

• Leverages the social proof of how many have bought from you.

• It also triggers an "Oh damn, I'm behind.”

• Depending on the product, you can try variations other than boyfriend or partner.

#2. Fear: There's only 2 more days until Valentine's Day.

#3 Counter-Narrative: Valentine's Day is BS. But your love isn't. Treat your partner anyway.

• Gets attention with the opener.

• Calls out the growing sentiment that people think Valentine's Day is overly consumeristic or fake but reframes the day as a positive.

#4 Celebration + Curiosity: It's Jack and Jill's 25th anniversary! Here's what Jack got her for their special day.

• Ad creative could show a couple with Jill looking excitedly down at the gift she's getting, but you can't see what it is. Piques the curiosity. Here's a quirky AI example:

#5 Identity: Still looking for the perfect gift to show your love? 

#6. Surprise: 48% of Valentine's Day gifts aren't for partners. Treat your mom for Valentine's

• Surprising fact gets their attention. 

• Make it seem socially normal to buy for someone other than a partner.

• It reminds them of a specific person they could buy for.

#7. Value: 10 Valentine's Day gifts that will WOW her (him/them).

• The ad sends to a piece of content where your product is the first on the list. 

As always, get creative with your Valentine's Day experiments.