Boost Your Sale Event ROAS with These 12 Proven DPA Tactics

Hey there

As an ecommerce marketer, you know that sale events are a prime opportunity to capture new customers and re-engage loyal ones. But in a sea of competition, how do you make your ads stand out and deliver the maximum return on ad spend (ROAS)?

The key lies in enhancing your dynamic product ads (DPA) with tailored strategies that speak directly to your audience and create a sense of urgency.

In this newsletter, we’ll walk you through proven techniques for optimizing catalog ads during sale events. From dynamic countdowns to personalized offers and eye-catching visuals, these strategies are designed to grab attention, drive clicks, and boost conversions.

Whether you're gearing up for Black Friday, a seasonal promotion, or a flash sale, these tips will help you take full advantage of your campaigns, ensuring your products don't just get seen—they get sold.

1. Day countdown on DPA

Having a day countdown on the catalog ads that starts before the sale and continues during the sale significantly improves the engagement on your ads.

2. Automatically turn on/off DPA sale creative

Automatically turning on the sale creative on the ads & switching it off once the sale is over, saves a lot of manual effort and improves customer experience.

3. Product specific offer on DPA

Highlighting the sale offer on each product image in the catalog ads improves the conversion across each product.

4. Dynamic Sale Prices on DPA

Dynamic Pricing Display: Automatically update the price on the ad images to reflect sale prices, including showing the original price crossed out and the new sale price prominently displayed.

5. Limited Stock Indicators on DPA

Limited Stock Indicators: Highlight limited stock or fast-selling items with badges like “Only 3 left!” or “Selling Fast!” to create urgency.

6. Flash Sale Notifications on DPA

Flash Sale Notifications: Create ads that can dynamically change to highlight flash sales or limited-time offers within the larger sale event.

7. Customizable CTAs on DPA

Customizable Call-to-Action (CTA): Change CTAs based on the stage of the sale, such as “Shop Now,” “Hurry, Ends Soon,” or “Last Chance to Save.”

8. Countdown on specific products in DPA

Countdown Timers on Product Images: Add countdown timers on individual product images to show the time left for the sale on specific items, increasing urgency.

9. Social Proof Badges on DPA

Social Proof Badges: Show dynamic badges like “Trending,” “Best Seller,” or “Customer Favorite” on the sale items to leverage social proof.

10. Discount Badges on DPA

Discount Badges: Add prominent discount badges, such as “50% Off” or “Buy One Get One Free,” directly on the product images.

11. Free Shipping Indicators on DPA

Highlight products that qualify for free shipping with badges or text overlays, incentivizing purchases.

12. New product launch with sales

Highlight new product launches within your sale event with their own custom messaging.

How to add “sale features” in your Catalog Ads (DPA) in minutes?

Until now, this was not possible but now RetainIQ app makes it easy to create enhanced catalog ads and test different variations quickly to help you boost performance for your dynamic product ads and ASC campaigns. Check more details here.

Imagine making your ads upto 50% more effective in minutes. Open the RetainIQ dashboard, click “New Design,” add layers, insert custom variables for "sale features" or value proposition and hit publish. It’s that easy to enhance your DPA. Watch a 5-min demo now or schedule a 30-min meeting with our expert.

Cheers to impactful DPAs!

Team RetainIQ