Catalog Ads Hack: Show Savings, Watch ROAS Soar by 37%

Hey there

Hi, and welcome back to The ADvantage Newsletter – your go-to resource for mastering e-commerce ad strategies that give you an unfair advantage over the competition.

There’s a simple yet powerful way to drive better results from your ads, and most eCommerce brands are missing out.

If your products are on sale, don’t keep it a secret. Make sure to highlight those savings in your Catalog Ads (or DPA)!

Why does this work?

Research shows that Catalog Ads showcasing discounts can improve ROAS by 37%. This small change speaks directly to customers who are already looking for deals. When they see a discount right in the ad, they’re much more likely to click through and complete the purchase.

Think about it—how often do you get drawn into a deal because it’s clearly advertised? It’s the same for your potential customers. Show them the savings upfront, and they’ll feel more compelled to take action.

What’s even better?

This strategy requires very low extra effort. You already have the data—your products, prices, and discounts are right there. All you need to do is reflect those savings in your ads, making them visible at just the right moment when shoppers are deciding to click.

Despite how effective this tactic is, many advertisers aren’t fully using it. They might be running great ads, but if they’re not showcasing the discounts, they’re leaving revenue on the table.

If your store has promotions running, don’t miss out on this simple but powerful hack. Put those savings on display, and see how it impacts your ad performance.

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Take the next step with RetainIQ

With RetainIQ platform, incorporating these savings / offers into your Catalog Ads is incredibly easy. The platform is designed specifically to help ecommerce brands create dynamic, high-performing catalog ads that convert.

Using the platform, you can:

• Customize your ads with a user-friendly visual editor

• Add dynamic text that automatically highlights discounts and savings

• Sync with your product feed, so promotions update in real-time

• Incorporate your brand’s logo, colors, and more

No more missing out on this 37% ROAS improvement — RetainIQ makes it simple to ensure your Catalog Ads reflect the savings your customers love.

Ready to enhance your ads?

If you’re curious how RetainIQ can transform your Catalog Ads (aka DPA), check out our enhanced catalog examples. You’ll see firsthand how you can unlock design for your catalog ads and take your ads to the next level.

Don’t leave revenue on the table. 

Cheers to impactful DPAs!