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Discover the 11 Best-Performing Static Ads You Must Try in 2024
Change your ad game with our top 11 static ads that captivated audiences and drove results. See the strategies behind 2024’s most effective ad designs.
Hey there
Before you kick back and enjoy the weekend, we want to share a secret ad game that can transform your creatives in minutes.
Weekends are for relaxing, catching up on social media, and noticing those thumb-stopping ads that make you pause mid-scroll. Have you thought about how some ads just draw you in? It’s not luck; there’s a method to it.
As we explore the world of digital marketing, the power of a well-crafted static ad is more evident than ever. So, what’s the secret sauce?
In this newsletter, we’ll explore 11 killer static ad themes for different levels of customer awareness. Whether your audience is just starting to recognize a problem or already loves your product, we have a strategy for every stage. Ready to get inspired and take your marketing to the next level? Let’s jump in!
Why Is a Static Ad Better Than a Video Ad?
Before analyzing the static ad tricks, you must know that static ads can be more effective than video ads. They’re quick to load, making them perfect for grabbing attention in those precious few seconds while people scroll through their feeds.
Plus, they’re more accessible and cheaper to produce, allowing you to test different designs without breaking the bank. So, if you’re looking for a cost-effective way to make a significant impact, static ads are the way to go.
Clearly shows static ads driving strong ROAS at 1.60 vs. video ads at 1.35
11 Static Ad Strategies for Different Awareness Stages
1. The Power of Before and After
Stage of Awareness: Problem Aware
Do you know how seeing a "before and after" photo can really make you go, "Wow!" That’s because it clearly shows the difference your product can make. If your audience already knows they have a problem, showing them a transformation can be incredibly convincing.
Action Steps:
Focus on dramatic changes that clearly show what your product can do.
Make sure the examples are genuine to build trust with your audience.
2. The Impact of Customer Testimonials
Stage of Awareness: Problem Aware / Most Aware
Nothing beats hearing from real people who’ve used your product. When customers share their stories, it’s more than just a recommendation proof that your product delivers. This approach builds trust and shows your audience that others have had positive experiences.
Action Steps:
Collect engaging and relatable customer stories.
Highlight authentic emotions and real-life benefits to resonate with your audience.
3. The Us vs. Them Comparison
Stage of Awareness: Solution Aware
In a crowded market, it’s essential to show why your product is the best choice. Comparing your product to competitors helps highlight what makes it unique and why it’s the better option for your audience.
Action Steps:
Pinpoint the features where your product shines compared to others.
Present these comparisons clearly and engagingly to emphasize your product's strengths.
4. Sparking Action with Limited-Time Offers
Stage of Awareness: Product Aware
Nothing gets people moving faster than a ticking clock! Limited-time offers create a sense of urgency that can push customers to decide quickly. If your audience already knows about your product, giving them a little nudge with a time-sensitive deal can be just what they need to take action.
Action Steps:
Clearly communicate how long the offer lasts.
Make the deal so tempting that they can’t resist grabbing it before time runs out.
5. Highlighting the Benefits
Stage of Awareness: Problem Aware
What’s in it for your customer? Instead of just discussing the product, focus on how it improves their lives. Show them how your product solves their problem or improves their day-to-day experience.
Action Steps:
Focus on how the product enhances their daily life.
Use real-life examples to make the benefits relatable and easy to understand.
Stage of Awareness: Problem Aware
With social media playing a huge role in our lives, showing that others are engaging with and loving your product can really boost your brand’s credibility. It’s like getting a thumbs-up from the crowd!
Action Steps:
Show off your positive social media stats and interactions.
Share user-generated content to highlight real experiences with your product.
7. The Educational Approach
Stage of Awareness: Unaware
When your audience isn’t even aware of their problem or your product, education is vital. You can introduce them to the topic by offering helpful information or insights and position your brand as a knowledgeable resource.
Action Steps:
Share helpful tips, tricks, or how-tos that relate to your product.
Make sure the content is both informative and engaging to capture their interest.
8. 3 to 4 Reasons Why
Stage of Awareness: Solution Aware
When your audience considers different solutions, clear and compelling reasons can make your product stand out. Offering three or four strong arguments helps reduce the noise and highlights why your product is the best choice.
Action Steps:
Pick 3/4 key reasons that make your product unique.
Support each reason with solid evidence or examples to build credibility.
9. The Power of Numbers
Stage of Awareness: Solution Aware
Numbers can be incredibly convincing. Ads that feature statistics provide a solid, factual basis that can convince your audience of your product’s effectiveness.
Action Steps:
Use up-to-date and relevant statistics to back up your claims.
Present the data in a clear, easy-to-understand format to make it accessible and impactful.
10. The Power of Chat Screenshots
Stage of Awareness: Solution Aware
Seeing is believing, right? Authentic screenshots of real customer chats can provide a genuine look at how people feel about your product, making it more relatable and trustworthy.
Action Steps:
Choose honest, positive conversations with customers.
Make sure you have permission and respect privacy.
11. Showcasing Media Mentions
Stage of Awareness: Product Aware
When reputable media outlets give your product a shout-out, it boosts your brand’s credibility. Highlighting these mentions can significantly increase trust and recognition.
Action Steps:
Display positive media coverage prominently.
Select mentions from well-known and respected sources.
To Sum Up
Think of these techniques as tools in your creative toolkit. Whether you're trying to make a strong impression on someone just discovering their problem or convincing a product-savvy customer to take the next step, these 11 strategies can help you craft ads that truly stand-out.
Now, it's time to implement these ideas. Start your next campaign with a fresh perspective and watch how these strategies make your ads stand out from the crowd.
Happy Weekend!
PS: Can you guess what these legendary brands have all in common?
They all use enhanced catalog ads that look good and perform better by 50% in an effortless manner. RetainIQ platform helps you to unlock creative freedom for your Catalog Ads (see an example below or see more examples here.)
