From Meta Frames to 492% better ROAS: Inside Weather’s Ad Transformation

Hey there

We’re excited to share an inspiring case study with you this week, featuring Inside Weather—a modern, sustainable furniture brand that’s reimagining the online shopping experience with customizable, eco-friendly pieces.

Inside Weather’s story shows how simple yet strategic creative tweaks to catalog ads can make a massive difference in return on ad spend (ROAS) and customer engagement.

About Inside Weather

Inside Weather is an innovative, direct-to-consumer furniture brand known for its customizable and sustainable designs.

From couches to tables, every piece can be tailored to fit your style, using eco-friendly materials and ethical practices. This brand lives at the intersection of personalization, quality, and environmental consciousness.

The Challenge: Moving Beyond Meta Frames

Like many brands, Inside Weather had been using Meta Frames to create basic catalog ads on Meta. These ads incorporated simple stylizing features, like slashed prices and offer highlights, which helped convey value. And while Meta Frames had given them decent results, Inside Weather felt their ads could work even harder for them.

The brand wanted to communicate more than just discounts—they wanted their catalog ads to tell a richer story about their products, emphasizing unique selling points like customization options, financing flexibility, and top-tier product quality. Inside Weather was aiming to drive conversions and significantly boost ROAS, and they needed a creative solution to make that happen.

The Solution: Enhanced Catalog Ads with RetainIQ

With RetainIQ’s app, Inside Weather unlocked a world of customization options beyond what Meta Frames could offer. Using RetainIQ’s design editor, Inside Weather went beyond Meta Frames’ basic features, creating a variety of eye-catching, informative creatives to test and optimize.

Here are a few of the creative directions they explored:

1. Highlighting Affordability and Flexibility

To emphasize affordability, Inside Weather used a creative that displayed the effective monthly price when purchasing with Shop Pay in 24 monthly installments. By breaking down the cost, they made each piece feel more accessible, encouraging conversions from customers who prioritize budget-friendly options.

Alongside this, they added value-focused perks like Free Delivery, 365 Days Home Trial, and Cloud-like Comfort, painting a complete picture of what a customer could expect.

2. Customization and Best Offer Display

Customization is at the heart of Inside Weather, so they created a version of the ad that showed multiple color options for each product, giving viewers a glimpse of the brand’s unique versatility. Each product also featured its best available offer, which allowed Inside Weather to balance personalization with clear, attractive value propositions.

3. Building Social Proof with Press Logos

To add a layer of trust and authority, Inside Weather incorporated logos of popular publications that had featured them. These logos were shown in a randomized order across ads, preventing ad fatigue and keeping the creatives fresh. This subtle social proof added credibility, helping viewers feel confident in their choice.

4. Showcasing Top Customer Reviews

Inside Weather leveraged the power of testimonials by displaying top customer reviews directly on their ad creatives. This approach allowed potential buyers to see what real customers were saying about the products, making the ads feel personal and grounded in genuine customer satisfaction.

Through RetainIQ’s platform, Inside Weather was able to A/B test each of these variations, quickly identifying which creatives performed best with their audience. The results were powerful.

The Results

The improvements were incredible! Here’s a snapshot of what Inside Weather achieved by switching to enhanced catalog ads powered by RetainIQ:

• 67% Lower Cost Per Result: A massive reduction, proving that enhanced creatives drive more efficient results.

• 7x Better ROAS: Compared to non-stylized catalog ads, and even 5x better than the basic Meta Frames stylized ads.

• Clearer, More Attractive Product Communication: Inside Weather’s new creatives better showcased their unique selling points, bringing their catalog ads to life with images that were on-brand and packed with useful info.

By focusing on visuals that tell a richer story and on messaging that resonates, Inside Weather has elevated their ads to communicate value more effectively and drive measurable results.

We hope this case study gives you inspiration on how enhanced catalog ads can transform your own campaigns. If you're interested in learning more about how RetainIQ can help your brand achieve similar success, book a quick chat here.

To more effective and engaging ads!

P.S. Inside Weather isn't the only brand seeing results like this—let's see what we can do for your brand!