How to Make the Most of Memorial Day Marketing

Hey there,

Memorial Day’s less than a month away, and so is summer. It’s time to honor our heroes, yes. But it’s also the unofficial start of barbeques, beach days, and spontaneous road trips. People are shopping, gifting, and gearing up for a long weekend. The question is: will they buy from you?

Read on to find out how you can get your brand to stand out this Memorial Day weekend. But first, let’s begin with a case study of what REI did to shine.

How REI Co-op Got Ahead

Meet REI Co-op, a travel accessory brand unsure about Memorial Day marketing. So, what did they do? They started with a simple poll email:

Results?

• 69% planned to shop

• 72% had travel plans

• 55% were headed to the mountains, 45% to the beach

How They Personalized the Experience

Instead of blasting one generic campaign, they used these insights to send tailored recommendations based on customers’ preferences and locations. 

The personalized emails they sent out looked something like the ones below. The one on the left is designed for hikers, while the one on the right is ideal for beach lovers.

Based on the survey, climbers received a personalized image like the one below. Not only was the hero image personalized, there were specific recommendations added and a loyalty block.

The result?
✅ 14x ROI
✅ 33% of revenue directly attributed to these personalized emails.

Want results like this? Think RetainIQ. Because, incidentally, we have a one-of-its kind personalization engine. 

Brands That Can Benefit From Memorial Day Marketing

REI obviously isn’t the only brand that can profit from some Memorial Day marketing. Almost any brand can, but here’s a special callout to the following industries:

• Sports equipment

• Camping gear

• Outdoor apparel sellers

Because here’s what your competitors are up to: 

A Memorial Day sale can also be for you if you:

• Sell giftable products

• Sell anything that spells summer

For examples, see the emails below.

Why RetainIQ?

If it makes sense to engage in some Memorial Day marketing for your brand, you might want to partner with RetainIQ. Why? Because our AI-powered personalization software enables brands like yours to dynamically customize emails as shown above. And we have plenty of experience doing this. Over 100+ DTC brands have used us to ensure relevance, engagement, and higher conversions.

With less than a month to go before Memorial Day, now’s the perfect time to plan your campaigns and drive meaningful results. Let’s make this Memorial Day a memorable one!