How to Save Big on Klaviyo’s New Pricing?

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Hi, and welcome back to The ADvantage Newsletter – your go-to resource for mastering e-commerce strategies that give you an unfair advantage over the competition.

You’ve probably heard about Klaviyo’s new pricing model—it’s a shift that could significantly impact your email marketing budget. Instead of being charged based on the number of emails you send, you’ll now be billed for active profiles in your account.

While this may seem like a fairer pricing approach, it comes with a challenge: for most businesses, 30-50% of their profiles are unengaged, leading to inflated costs without delivering value.

But what if there was a way to optimize your account, reduce costs, and still stay connected with every subscriber?

Let’s explore how dynamic profile optimization can help:

How Dynamic Profile Optimization Works:

1. Identify Unengaged Users: Analyze your account to find users who haven’t engaged in months.

2. Dynamic Suppression: Keep only 20% of these unengaged users active at a time to reduce costs without losing them entirely.

3. Re-Engagement Emails: Send 1-2 emails per month to unengaged users, giving them a chance to re-engage.

4. Boost Deliverability: Lower email frequency for unengaged users to improve sender reputation and inbox placement.

This approach allows you to maintain your connection with all your subscribers while paying for fewer active profiles.

UpEngage efficiently manages your active user count, removes unengaged users and reduces your Klaviyo cost by 30%.

How It Can Save You Money:

Here’s an example:

• Your Profile Count: 100K profiles, 40K unengaged.

• Without Optimization: Pay for 100K active profiles ($1380/month) or suppress 40K users, losing sales opportunities.

• With Optimization: Keep only 20% of unengaged users active, reducing your plan to 68K profiles ($1000/month).

Result: You save $380/month while keeping unengaged users engaged and boosting your deliverability.

Added Benefits of Dynamic Optimization:

• Save Money: Drastically lower your Klaviyo costs by optimizing unengaged users.

• Stay Connected: Engage with unengaged profiles without suppressing them entirely.

• Boost Deliverability: Improved sender reputation means more emails land in inboxes.

• Quick and Easy: Set it up in minutes and see instant results.

• Real-Time Insights: Track savings and deliverability improvements through a dashboard.

Take Control of Your Klaviyo Costs Today

If you’re looking to navigate these pricing changes effectively, now’s the time to explore dynamic profile optimization.

Learn More and Reduce Your Costs

P.S.

Klaviyo’s pricing change doesn’t have to hurt your budget. With the right strategy, you can save money, stay connected, and improve your email marketing performance.