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Insider Tip: Skyrocket Your Ad Performance with UX Familiarity Bias!

Discover how leveraging the power of UX Familiarity Bias can transform your ad campaigns, driving higher engagement and boosting your ROI effortlessly

Author

Sitakanta Ray
March 20, 2024

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Hey there

Ever find yourself struggling to nail down that winning ad that hits your target ROAS? Yeah, it's tough. But you know what's even tougher? Boosting the ROAS of that winning ad. Trust me, though, it's worth it. Imagine getting a 20% bump in performance from your winning copy. That means you could rake in 25% more revenue without touching your ad budget.

Now, let's talk about how we can make those winning ads even better, maybe even cranking up their performance by up to 50%. Today, I've got a gem of an idea to share with you—one that's super easy and consistent. It's all about something called UX Familiarity Bias.

So, what's this bias all about? Well, it taps into the power of our subconscious. Turns out, our minds like things that feel familiar. Think about it: when your ad blends in with the platforms your audience uses regularly, they're way more likely to take notice and engage with it. Pretty neat, huh?

#1 UX familiarity: iPhone

#2 UX familiarity: Insta DM

#3 UX familiarity: Facebook

Last but not the least : Twitter

Do you want to use this trick in your ad?

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