Hey there,

Let’s have a quick reality check.

If your sign-up rate is hovering below 5%, here’s the brutal truth: You’re quite literally letting go of free, easy money.

A high-performing sign-up form is the lowest-effort way to:
✅ Get more high-intent users
✅ Grow your email list on autopilot
✅ And boost your email revenue without spending a single extra dollar

We’re always testing new ways to bump up sign-up rates for our clients, and today we’re giving you one of our most consistent winners—the one that regularly lifts pop-up performance by 50–70%:

💡 Don’t reveal your discount upfront.

Sounds backward, right? We’ve A/B tested this countless times and it’s consistently outperformed every single time.

This little trick is rooted in the power of curiosity—gamifying your pop-up experience. Instead of immediately spilling the “10% off” offer, try teasing it with copy like:

“You’ve unlocked a MYSTERY DISCOUNT - Enter your email to reveal”

Boom. Now you’ve got their attention and their email.

Curious users are motivated users. And this tiny shift makes them far more likely to opt in because they want to know what’s behind the curtain.

Bonus hack:
Include the “surprise” discount in your welcome email rather than directly in the popup, and you’ll see a spike in your open rates too.

Try this today:

A/B test your pop-up headline. One version with the offer spelled out, and another version that plays the mystery card. Reflect similar copy changes on your teaser as well. NO other changes are required.

This consistently delivers a 40–70% improvement across different industries and audience types we’ve tested. It’s that good.

Once you’re above that 5% threshold... want to go further?

We're helping our clients hit 12–14% average sign-up rates with advanced strategies

Book a FREE consultation and we’ll walk you through the exact steps that will help you boost your list growth and increase top-of-the-funnel users with MINIMAL EFFORT.