Let’s get personal: Email personalization that actually converts

Hey there,

If you’ve ever rolled your eyes at the word personalization, you’re not alone. In the world of email marketing, everyone’s throwing it around like confetti at a wedding.

But at RetainIQ, it’s not just a buzzword, and it’s not just about segmentation. Read the example below to see why we aren’t bragging.

A success story to remember: Healthycell

Our friends at Healthycell and their longtime agency A-Game Digital already got personalization. They weren’t rookies—they were pros. But even the best pros want to level up.

So they turned to us. 

What did we do? We handed them:

• A mega library of plug-n-play dynamic blocks

• Content that updates itself (yep, like a mood ring for your emails)

• Consolidated data from all the nooks and crannies of the customer journey

Fun fact: Loyalty points reveal hidden gold

While deep in the data sauce, we spotted something juicy: Many of Healthycell customers had over 300 loyalty points and no recent orders.

So we ran a lil’ experiment:

What if we gave them a personalized nudge?

📊 Result:
72% of orders from our RetainIQ test variant came from those high-loyalty-point folks.

High-five for hyper-targeting 🙌

The other results? 

🍭 +13.5% in click rates
📦 +28% in orders
💸 +21% in average order value
🏅 +20% in loyalty sign-ups
📈 ROI? Oh, just a casual 13x... in four weeks.

(Yes, you may drop your mic now.)

So what is personalization at RetainIQ?

Glad you asked because it’s time to spell it out.

Here’s how we do it:

💌 Hyper-personalized emails & SMS

With dynamic tags like:

• Loyalty status

• Local weather

• Site behaviors

• Customer reviews

• Even personalized images (We see you, visual learners 👋)
  

🧱 Dynamic content blocks

• Real-time updates

• Limitless variations

• Data-powered brilliance

🤖 Our AI dream team

• Calendar AI (Best send times, every time)

• Content AI (Writes smarter than your group chat)

• Target AI (Pinpoint accuracy)

• Performance AI (Knows what’s working before you do)

📨 Email widgets 

• Incorporate customer and product data to create engaging email content

• Include personalized hero images, product recommendations, reviews, and social signals

In addition, RetainIQ offers managed services that include: tailored email marketing strategies, lifecycle automation, campaign management, innovative design and copywriting, list growth, and spam prevention. These services aim to maximize conversions through hyper-personalized communications.

Want results like Healthycell? Let’s Talk!

Until next time!