Hey there,

OK, so your email marketing is thriving—open rates are high, conversions are climbing, and your 8 campaigns per month are performing like a dream. So, should you send more emails and squeeze even more revenue out of your list?

The answer isn’t a simple “yes.” Scaling email frequency is a mix of strategy, audience readiness, and creative capacity. But it’s not without risks. Here’s how to know if you’re ready—and what to watch out for:

✅ Engagement is strong – If your open rates are consistently above industry benchmarks (40%+) and your click-through rates are solid (2-5%), your audience is engaged and could welcome more emails.

✅ Revenue is climbing – If each campaign is contributing to increased AOV (Average Order Value), repeat purchases, or overall attributed email revenue, adding more touchpoints could drive even bigger results.

Check out how consistent your Revenue/Recipient is for each campaign; this is generally a good indicator to gauge how well your campaign is resonating with your audience

✅ Unsubscribes are low – If your unsubscribe rate is under 0.8% and spam complaint rates are lower than 0.1%, you’re in a good place to test a higher frequency without annoying your audience.

✅ Your team has the creative muscle – More emails mean more work—and more creative firepower to keep campaigns fresh and engaging. Consistently delivering compelling content WHILE monitoring all the metrics isn’t easy. If your content starts to slack, so will your engagement—leading to more unsubscribes.

Scaling your email marketing is only a good move if your team has the bandwidth to keep quality high. If not, we’ve got you covered. Book a FREE consultation with our experts, and let us help guide you to craft campaigns that drive results—without the burnout. 

✅ Your automation flows are rock solid – Before scaling up, ensure your automated sequences—like welcome flows, cart abandonment, and post-purchase emails—are fully optimized. If those are firing on all cylinders, additional campaigns will funnel more users into these flows and they would better the chances of a conversion.

See how we increased this brand’s email revenue by 120% by scaling them from 8 campaigns/month to 22 campaigns/month in 3 months—all while growing their list and boosting engagement across the board. 

With the right strategy (and the right agency 😉), you can scale without sacrificing quality.

Proof? Right here. 👇

🚨 Pitfalls to Avoid When Scaling Emails:

❌ Deliverability Issues – Sending too many emails too quickly can trigger spam filters, leading to lower inbox placement and a drop in engagement. Monitor your sender reputation and keep an eye on bounce rates.

❌ Content Fatigue – More emails don’t mean much if they all start looking the same. If you’re repeating the same promotions and messaging, your audience might tune out—or worse, unsubscribe.

❌ Lack of Value-Based Content – Increasing frequency only works if each email provides real value. If you’re just sending emails for the sake of it, customers will notice (and not in a good way).

If you check all the right boxes and avoid these pitfalls, start small—bump up to 2 extra campaigns and track engagement and revenue closely. If the numbers stay strong (or even improve), it’s a green light to scale further.