More Images = More Sales: Here’s How It Works!

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Hi, and welcome back to The ADvantage Newsletter – your go-to resource for mastering e-commerce ad strategies that give you an unfair advantage over the competition.

Let’s face it: a single packshot of a product against a white background is boring. In a crowded marketplace where attention spans are short, you need to give shoppers more than just a glimpse of your product.

That’s why today, we’re diving into the importance of using multiple product images in your Catalog Ads.

At RetainIQ, we’ve worked with numerous ecommerce brands to enhance their catalog ads, and the results are clear—incorporating multiple product images can increase your ad's click-through rate by an average of 22%! 

Keep reading to find out why this strategy works and how you can use this to your advantage.

Why You Should Care About Using Multiple Images

Including multiple images in your catalog ads transforms the user experience. It allows your brand to showcase products from different angles, highlight key features, and present your offerings in various contexts—all of which can make your ads far more captivating and persuasive.

Most web shops already have extra images, but they rarely use them to their full potential in ads. And here's the kicker: your competitors probably aren’t doing it either. So, by adopting this strategy, you can easily stand out and offer a richer, more compelling experience to your customers.

Reasons to Use Multiple Images in Catalog Ads

1. Make Your Ads Visually Appealing: Showing a product from multiple angles or with different features can help shoppers better understand its value. This is especially important for premium or high-end products where craftsmanship and detail matter.

2. Show, Don’t Tell: Demonstrating how a product looks in different settings—whether in lifestyle contexts or against a plain background—adds credibility and context. A product in action is more persuasive than any description.

3. Increase Emotional Appeal: Adding lifestyle photos of a product in use can create an emotional connection with potential buyers. Think of a cozy chair in a living room setting or a pair of sneakers worn by someone on a vibrant city street.

Use Cases for Multiple Product Images

Let’s take it one step further—how can you actually use multiple images in your catalog ads? Here are some creative use cases:

1. Show Different Angles of a Product: Ideal for fashion, electronics, and furniture. Display front, back, and side views to help customers visualize the product better.

2. Highlight Key Features: Each image can focus on specific features or details, such as stitching, materials, or color variations. This approach would work well for tech products, apparel, or accessories.

3. Lifestyle Context: One image shows the product alone, while others feature it in use, like a speaker playing at a house party or a jacket worn on a mountain hike. This helps customers envision the product's utility or style in their daily lives.

4. Product Variations: Display different colors, models or sizes of the same product, making it easier for customers to see all available options.

5. User-Generated Content (UGC): Mix professional product shots with real customer images to build trust and social proof.

6. Avoid cropping on vertical images: Let's say your images have a vertical orientation. What are your options? With additional images, you can place two of them side by side without affecting the picture's composition.

Some other interesting use cases:

• Cross-Sell Opportunities: Showcase a product alongside complementary items (e.g., a jacket with matching gloves) to encourage higher cart values.

• Explaining Use Cases or Scenarios: Highlight different use cases of the same product. For instance, a single versatile product like a backpack could be shown in different scenarios (e.g., for work, travel, or outdoor activities), appealing to a broader audience.

• Bundle or Kit Visualizations: For businesses selling bundles (e.g., a skincare routine set, a tech kit), show all the components in the bundle separately to emphasize the full value of what customers are getting.

How to Implement Multiple Catalog Images On Meta?

That’s where RetainIQ comes in. With the platform, you can easily add multiple images to your catalog ads in just a few steps:

1. Select Your Product Catalog: RetainIQ syncs seamlessly with your product catalog, pulling in all available images.

2. Customize Your Creative: Choose how many images you want to include, and arrange them to highlight key features, angles, or contexts.

3. Go Live: Once your creative is set, publish your ad and start reaping the benefits of enhanced product storytelling.

No complex setups, no extra design work—just more engaging ads that drive results.

Want to try it risk free for your brand?

 Click here to book a free call with us and see the difference multiple product images can make for your brand.