Secrets Behind StarStruck’s Meta Ad Success.

Hey,

Have you ever wondered how some brands turn their meta-ads challenges into success stories? Today, we'll explore a real-life case study that achieved remarkable success, significantly boosting the brand's revenue. Curious to learn the whole story? 

Supercrew, a tech-first D2C growth studio, started working with Sunny Leone and Daniel Weber’s cosmetics brand, StarStruck, and faced challenges with meta ads.

In this case study, we will break down all the challenges they experienced and the top solutions they used to resolve the issues.

Challenges Supercrew Faced with Sunny Leone's Cosmetics Brand

When the Supercrew team started working with StarStruck, many people clicked on the ads, but not enough bought the makeup products. It was a tricky situation, but the team used their intelligent ideas to turn things around and make the ads more effective. Now, we want to share the story to help you who might be facing similar challenges.

1. Handling Fake Orders

In the initial stage, StarStruck encountered a puzzling problem: many people clicked on the makeup ads, but few bought anything. It turned out that most of the clicks were from men who weren't interested in makeup! These "fake orders" made it challenging for StarStruck to sell its products to the right customers.

2. Tackling Expensive Ads

Selling makeup online is super competitive. Everyone wants to show their ads to people, which makes it expensive every time someone sees one. This cost, called CPM (cost per thousand impressions), was eating into StarStruck's budget and making it hard to profit. Supercrew had to figure out how to make the ads more affordable while reaching many people who wanted to buy makeup.

3. Boosting Order Value

StarStruck's makeup was priced at about ₹450 per item. That's not very expensive, which meant customers often just bought one thing at a time. Supercrew knew that to make more money, StarStruck needed customers to buy more items each time they shopped. They brainstormed ways to make shopping more exciting, like offering discounts on giant orders or giving free gifts with purchases.

Strategies That Delivered Stunning Results

Supercrew worked tirelessly to help StarStruck overcome these challenges. Their creative solutions and hard work paid off, allowing the cosmetic brand to sell more makeup and make their customers happier. Within three months, StarStruck’s revenue increased by 2.2x and their average ROAS (Return on Ad Spend) from Meta ads jumped by 77%.

Surprised to know this? Here are the secret strategies:

1. Crafting Authentic Partnership Ads

When Supercrew teamed up with StarStruck, they knew they had a secret weapon: Sunny Leone's celebrity status. But simply featuring a famous face wasn't enough—they needed to make the brand feel genuine and trustworthy. So, they created authentic partnership ads highlighting Sunny's connection to the brand and showcasing the products' quality.

Imagine seeing a glamorous video of Sunny using her favorite StarStruck products and discussing why she loves them. The creative team worked closely to ensure these ads felt real and relatable. Each ad had a clear call to action, like "Shop Now" or "Discover Your Perfect Fragrance," which made it easy for viewers to take the next step.

By making the ads authentic and engaging, the team helped attract the right audience—people who were genuinely interested in makeup and not just casual browsers.

2. Layered Offers to Boost Sales

Supercrew knew that to make more money, they needed customers to buy more items at once. So, they came up with clever layered offers to increase the average order value (AOV). Here's how they did it:

Free Shipping: They offered free shipping on purchases over ₹499. This small incentive encouraged customers to add an extra item or two to their cart to avoid shipping costs.

Automatic Discounts: They introduced a 10% discount on orders above ₹1,099. The best part? The discount was automatically applied at checkout, so customers didn't have to hunt for a coupon code. This made shopping more accessible and enjoyable, encouraging people to spend more.

Free Gifts: Finally, they added a fun twist—customers who spent over ₹2,000 received a free makeup pouch. To make this even more appealing, Supercrew included simple product suggestions right on the shopping page. Customers could easily add items to their cart without searching the entire website.

3. Creating Scroll-Stopping Reels

Supercrew knew they needed something eye-catching and fun to capture attention on social media. That's where Reels came in. They created short, engaging videos featuring Sunny Leone using and talking about StarStruck products. These videos weren't just ads; they were mini-stories showing how the products fit into Sunny's everyday life.

Imagine scrolling through Instagram and seeing Sunny applying bold lipstick or demonstrating a skincare routine. These Reels were lively, colorful, and full of personality. They quickly caught people's attention and kept them watching until the end. Because Reels are so engaging, they delivered a 90% higher return on ad spend (ROAS) than other ads.

4. Securing the Checkout with Smart Solutions

One of StarStruck's most significant challenges was dealing with fake orders. These counterfeit orders messed up their sales data and made it harder to target the right audience. Supercrew tackled this problem by using Shiprocket Checkout (formerly Fastrr). This innovative checkout system helped identify and eliminate fake orders before they caused any trouble.

The data became more reliable with fewer fake orders, meaning Meta's ad algorithms could work more effectively. This improved the overall performance of the ads, ensuring they reached the right audience—people who were interested in buying makeup. This intelligent solution boosted sales and helped optimize the ad campaigns for even better results.

Final Thought

If you read this far, we hope you know how to elevate your brand with the right strategies. To overcome challenges in meta ads, follow these tips and adapt them to your unique brand needs. Implementing these steps can significantly enhance your ad performance and drive sustainable growth for your business.

You miss 100% of the shots, you don’t take. Wondering if it will work as wonderfully for your catalog ads? Talk to one of our catalog ad consultants to see for yourself how RetainIQ delivers more than 50% improvement in ROAS in an effortless manner.

PS:  Can you guess what these legendary brands have all in common?

They all use enhanced catalog ads that look good and perform better. Learn more here.