Hey there,

Welcome back to The Advantage, your go-to newsletter for turning emails into revenue machines.

We audited 50+ e-commerce brands over the last three months, and guess what? 90% of them were missing out on a massive revenue opportunity—simply because they weren’t optimizing for the right conversion window.

E-commerce giants like Olipop and AG1 have mastered this strategy to increase conversions from their welcome flow. Here is how you can, too:

The Mistake? Treating Welcome Flow Like a Guessing Game 

Most brands follow the standard 5-7 email welcome sequence spread over 10-15 days. Sounds logical, right? Well, not if you’re basing it on assumptions instead of historical data.

💡 Here’s the truth:
Our audits showed that 90% of conversions happen on DAY 0. Yet most welcome flows leave money on the table by spreading emails too thin and failing to address non-converters in the right window.

What Actually Works? (We A/B Tested This!)

A simple tweak led to a 15-22% revenue boost in the welcome flow with EVERY brand we tested this with. Here’s what we changed:

✅ Send TWO emails on DAY 0.
Your new subscribers just signed up, probably saw your ad which got them to your website, and are actively interested. They’re primed to buy—so assist them when the intent is HIGH.

✅ Email #1 (Immediately):

• Welcome them, but keep it short.

• Offer their welcome discount upfront.

• Highlight your brand USPs (Why you? What makes your products different?)

• Recommend best-selling products so they don’t have to browse endlessly.

• No fluff, no long-winded brand history—just value & action.

✅ Email #2 (4-6 hours later): Offer instant human customer support.
If they haven’t converted, chances are they have doubts. This is where real-time customer support comes in—answering concerns, providing social proof, and removing last-minute friction.

Provide a strong CTA to get customers to call your support for instant help. Brands like Olipop and AG1 use this EXACT strategy to drive conversions fast. And it WORKS.

Customer support and FAQ welcome flow email sent by AG1, 3 hours after email #1

Want to implement this in your email flow? We can help.

Want to Optimize Even Further?

Don’t rely on static delays—base your welcome flow timing on historical customer data.

Analyze when your past customers converted after signing up, and schedule follow-up emails to land a day before those peak conversion periods. While this timing varies based on product type and customer behavior, our data consistently shows that engagement drops significantly after Day 7. 

Use a tool like HIRO Analytics (no affiliation) to track and visualize when customers typically convert

Want to Fix More Leaks in Your Email Strategy?

Get a FREE email audit, We’ll analyze your entire account and tell you exactly where you’re leaving conversions behind— actionable insights you can implement to see immediate results.