Unlock 45% Better Performance with Discount Information in Your Catalog Ads

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Welcome back to the Wyde.AI roundup, where we spill the beans on all things ecommerce and ads and marketing. As we gear up for our annual planning session, we've been meticulously reviewing strategies that consistently improve ROAS for our clients. So far, we have already shared 3 of those strategies including creative diversification, UX familiarity bias and AI generated AD headlines (Try the tool without fail if you have not done that already)

Presenting today's strategy: a fusion of two tried-and-true tactics that direct-to-consumer (DTC) brands swear by. First up, we have sales and promotions, coupled with catalogue ads or dynamic product ads.

The magic happens when we integrate sales and discount information into catalogue ads. The result? An impressive 45% boost in ROAS, as experienced by our clients. This approach has been so effective that we've transformed it into a product offering. If you're interested in accessing this powerful tool, simply let us know!.

If you're keen on integrating sales information into your catalogue ads, there are three distinct methods you can explore With wyde.ai you have the ability to experiment with all three variations simultaneously, allowing you to pinpoint the approach that yields the best results for your needs.

Percentage savings: This method is the most prevalent, instantly recognizable, and easily understandable for viewers. It's particularly suitable for low-priced products that feature a discount (for example, a $20 product at 50% off)

Savings in currency: Expressing the discount in currency terms (e.g., $200 off) offers clarity and tends to be more effective for higher-priced products with a lower percentage discount. For instance, if you're selling a $1000 item on sale for $900, it's more impactful to display it as a $100 discount rather than 10% off.

Original price: Utilizing a strikethrough to display the original price highlights the discount and can be paired with showcasing the savings amount. This approach is particularly effective for high-priced items available at a significant discount.

Do you run catalogue ads on meta? Drop us a message if you have tried adding sales and discount information to it and let us know what has been your experience.

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