Whatever You Do, Don’t List Clean!

Hey there

With Klaviyo’s new pricing model charging based on active profiles, it might seem like suppressing unengaged subscribers is the easiest way to save costs. But here’s the catch: suppressing these users entirely could cost you more than you think.

You’ve worked hard to build your subscriber list, investing in ad campaigns, offers, and content to grow your audience. Suppressing those unengaged profiles means throwing away the chance to rekindle their interest—and losing future revenue opportunities.

Here’s why you should think twice before “cleaning” your list entirely:

Why You Shouldn’t Suppress Subscribers?

1. Lost Revenue Opportunities
   Suppressed users don’t just disappear—they stop receiving emails entirely. This means you lose any chance of reactivating them when they might still need your product or service.

2. Brand Recall Matters
   Staying in front of your subscribers—even those who are unengaged—keeps your brand top-of-mind. The next time they need something you offer, they’re more likely to think of you.

3. You’ve Already Invested in These Subscribers
   Building your email list took time, money, and effort. Suppressing users is like letting those investments go to waste.

4. Unengaged Today Doesn’t Mean Unengaged Forever
   A subscriber who hasn’t opened an email in months may still be interested in your brand when the timing is right. The key is staying connected without overpaying.

How to Stay Connected Without Breaking the Bank?

👉 Optimize Costs with Dynamic Suppression - Instead of suppressing all unengaged users, manage them dynamically by keeping only a portion active at any given time.

Nifty tools like UpEngage efficiently manages your active profile count in Klaviyo by dynamically suppressing & activating unengaged users; thereby reducing your Klaviyo cost by 30%.

How Dynamic Profile Optimization Tools Work:

1. Identify Unengaged Users: These tools analyze your account to find users who haven’t engaged in months.

2. Dynamic Suppression: They keep only 20% of these unengaged users active at a time to reduce costs without losing them entirely.

3. Re-Engagement Emails: Once your active unengaged users receive 1-2 emails these users are suppressed and another 20% of unengaged users are made active, giving them a chance to re-engage.

4. Boost Deliverability: These tools automatically lower email frequency for unengaged users and hence improve sender reputation, campaign performance and inbox placement.

This approach allows you to maintain your connection with all your subscribers while paying for fewer active profiles.

How These Tools Can Save You Money:

Here’s an example:

• Your Profile Count: Assuming you have 100k profiles, out of which 40k are unengaged.

• Without Optimization: Pay for 100k active profiles ($1380/month) or suppress 40k users, losing sales opportunities.

• With Optimization: Keep only 20% of unengaged users active, reducing your plan to 68K profiles ($1000/month).

Result: You save $380/month while keeping unengaged users engaged and boosting your deliverability at a monthly cost of just $19/month, which is insane!

PS: Suppressing your subscribers might seem like a quick fix, but it’s not the answer. There’s a smarter way to save and keep your audience engaged—try it today!